Respected entrepreneur wrote about a new project they’re working on. Surprised to find smack in the core of ‘here’s the problem we’re solving for: customers want to do x because of y or z‘ – this assumption that customers’ reasons for wanting to do this thing are binary – their reason is either this or that. I’m one of these customers, in fact; my J Alfred Prufrock response:
And turning toward the window, say:
“That is not it at all,
That is not what I meant, at all.”

